Unless you’ve had comprehensive training, web design and development can be difficult. There are a lot of skills involved, and it can be hard to put together an attractive website from scratch.
Luckily, there are a few important things you can do to help streamline the web design process. Keeping the five things outlined in this article at the front of your mind should reduce the risk of problems when you’re designing your site.
- Focus On Consistent Branding
One of the most important things when you’re designing a website is consistency. This is especially important when it comes to your branding.
Essentially, consistency is the key to developing a strong brand. Make sure that your web design is compatible with your brand. Things like logos, colour schemes, font pairings, and navigation menus should be the same throughout your website and social media profiles.
- Use Call To Action Buttons
If you’re trying to sell something or encourage people to perform a specific action, you need to include compelling call to action buttons. These buttons should be prominent and should encourage people to click on them.
For example, if you run an eCommerce store, you should make sure that your add to cart button is large, obvious, and in a readily visible position. Similarly, your checkout button should always be there, encouraging customers to complete their purchase.
- Remember Mobile Friendly Design
Mobile browsing is huge in the modern world. People use things like smartphones and tablets to catch up on the news and explore the internet every day.
It’s therefore extremely important to make sure that your website is fully mobile optimized and designed with mobile browsing in mind. Think about things like responsive design what elements you want to appear where on your mobile site.
- Don’t Forget About Marketing
If you can keep marketing at the front of your mind when you’re designing your new website, you will be way ahead when it comes to actually increasing your visitor numbers.
Think about including things like social media links and sharing options, along with an email signup form. At the same time, consider SEO and make sure that you’re always doing things to improve your site’s SEO score.
- Design For The User
Ultimately, you should be designing a website that people actually want to use. Since your users (website visitors or readers) are the people who are going to be exploring your website, you need to make sure that it’s attractive and appealing to them.
Consider the type of people you’re trying to attract, and keep them in mind when you’re putting your design together. This sort of targeted design is especially important for smaller niche websites.
Although web design can be hard, there are plenty of things you can do to streamline the process. Keeping the five best practices outlined in this article will make things easy for you, but you could also consider taking a short design course if you’re interested in learning more.