Working in the web development industry, I often get asked questions like “should I redesign my website?” and “what’s the point of redesigning my website?”. Although the answers to questions like this can be complicated, it’s important to understand them.
With this in mind, I decided to put together this short article to help you decide whether or not you should be redesigning your website. I’ve included things like the benefits of redesigning your site, how to decide when it’s time to redesign, and a few quick tips to help you on your way.
What Are The Benefits Of Redesigning My Website?
If you designed your website a few years ago, the chances are that your audience has grown and your long-term goals have changed since then. With this in mind, you should immediately be able to see that redesigning your site could help you cater to your visitors more effectively. Other benefits include:
- You can boost your SEO rank by structuring your website in a search engine friendly manner.
- You can improve your marketing effectiveness by including things like landing pages and call to action buttons designed to encourage a specific action.
- You can change your site’s navigation menus so that it’s more user friendly and easier to get around.
- You could even rebrand entirely by creating a new logo and changing your entire design. This could help you launch yourself towards online success.
As you can see, there are numerous benefits associated with redesigning your website. But, it’s not for everyone.