The question, ‘What Is In a Name?’ is one that has been taxing business owners for many years, especially when it comes to choosing a domain for their new website. Often their hands are tied as the only option they have is to use the brand name of their business.
For SEO purposes that may limit them somewhat, but there are other aspects of a domain name that can be considered with regards to SEO, and if you are at the point of choosing a domain for your SEO strategy, here are some of them.
Exact Match Domain Names
There are probably more SEO arguments over whether exact match domain names still carry any weight than any other subject. As it stands, they certainly seem to, albeit maybe not as much as they used to.
Getting an exact match domain that is the same for your main keyword is often difficult as lots of them have already been taken, but if you were a mechanic in Albany, then albanymechanics.com could be an excellent exact match domain to own…and at the time of writing, it is available.
Top Level Domains
While the impact may not be huge, Google does regard the top-level domains in a more favourable light than many of the countless new domain suffixes that are now available.
While it gets more difficult to find one that has not already been taken, a ‘dot com’ domain should be your first choice. After that, you should look for either a ‘dot net’ or a ‘dot org’ domain.