Year: 2019

5 Ways To Leverage Social Media Marketing To Your Benefit

We asked Slinky Digital and they said like most forms of digital marketing, social media marketing (SMM) is difficult. Although it might have been easy to get great returns on your Facebook ads in the past, SMM has become a lot more competitive, to the point where it’s very easy to lose a lot of money if you’re not careful.

Luckily, there are numerous different ways to leverage social media marketing for your business or website. I’ve outlined five of my favourite in this article, but remember, it’s always a good idea to do your own research and identify the most profitable techniques for your situation.

  1. Use Heavily Targeted Ads

It’s important to make sure that you don’t fall into the trap of thinking that you can create one advertising campaign and present it to all your potential customers. In fact, doing this will only lose you money.

Instead, you should be creating numerous small, highly targeted ad campaigns which appeal to specific groups of people. This will increase your chance of conversions, boosting your return on investment.

  1. Test, Test & Test Some More

In reality, there’s no such thing as testing your social media advertising campaigns too much. Although you might be a little impatient, and thus tempted to jump straight into a full-scale campaign, to do so would be suicide.

Instead, think about what sort of ads are going to appeal to your target audience and put together a number of possible campaigns. Test these out with a small percentage of your marketing budget, and then choose the ones which perform best.

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Top 5 Web Design Practices

Unless you’ve had comprehensive training, web design and development can be difficult. There are a lot of skills involved, and it can be hard to put together an attractive website from scratch, so selecting an expert from the online directory is advised.

Luckily, there are a few important things you can do to help streamline the web design process. Keeping the five things outlined in this article at the front of your mind should reduce the risk of problems when you’re designing your site.

  1. Focus On Consistent Branding

One of the most important things when you’re designing a website is consistency. This is especially important when it comes to your branding.

Essentially, consistency is the key to developing a strong brand. Make sure that your web design is compatible with your brand. Things like logos, colour schemes, font pairings, and navigation menus should be the same throughout your website and social media profiles.

  1. Use Call To Action Buttons

If you’re trying to sell something or encourage people to perform a specific action, you need to include compelling call to action buttons. These buttons should be prominent and should encourage people to click on them.

For example, if you run an eCommerce store, you should make sure that your add to cart button is large, obvious, and in a readily visible position. Similarly, your checkout button should always be there, encouraging customers to complete their purchase.

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Domain Name

How To Choose A Domain Name For SEO

The question, ‘What Is In a Name?’ is one that has been taxing business owners for many years, especially when it comes to choosing a domain for their new website. Often their hands are tied as the only option they have is to use the brand name of their business.

For SEO purposes that may limit them somewhat, but there are other aspects of a domain name that can be considered with regards to SEO, and if you are at the point of choosing a domain for your SEO strategy, here are some of them.

Exact Match Domain Names

There are probably more SEO arguments over whether exact match domain names still carry any weight than any other subject. As it stands, they certainly seem to, albeit maybe not as much as they used to.

Getting an exact match domain that is the same for your main keyword is often difficult as lots of them have already been taken, but if you were a mechanic in Albany, then albanymechanics.com could be an excellent exact match domain to own…and at the time of writing, it is available.

Top Level Domains

While the impact may not be huge, Google does regard the top-level domains in a more favourable light than many of the countless new domain suffixes that are now available.

While it gets more difficult to find one that has not already been taken, a ‘dot com’ domain should be your first choice. After that, you should look for either a ‘dot net’ or a ‘dot org’ domain.

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