Like most forms of digital marketing, social media marketing (SMM) is difficult. Although it might have been easy to get great returns on your Facebook ads in the past, SMM has become a lot more competitive, to the point where it’s very easy to lose a lot of money if you’re not careful.
Luckily, there are numerous different ways to leverage social media marketing for your business or website. I’ve outlined five of my favourite in this article, but remember, it’s always a good idea to do your own research and identify the most profitable techniques for your situation.
- Use Heavily Targeted Ads
It’s important to make sure that you don’t fall into the trap of thinking that you can create one advertising campaign and present it to all your potential customers. In fact, doing this will only lose you money.
Instead, you should be creating numerous small, highly targeted ad campaigns which appeal to specific groups of people. This will increase your chance of conversions, boosting your return on investment.
- Test, Test & Test Some More
In reality, there’s no such thing as testing your social media advertising campaigns too much. Although you might be a little impatient, and thus tempted to jump stright into a full-scale campaign, to do so would be suicide.
Instead, think about what sort of ads are going to appeal to your target audience and put together a number of possible campaigns. Test these out with a small percentage of your marketing budget, and then choose the ones which perform best.