Year: 2019

5 Ways To Leverage Social Media Marketing To Your Benefit

Like most forms of digital marketing, social media marketing (SMM) is difficult. Although it might have been easy to get great returns on your Facebook ads in the past, SMM has become a lot more competitive, to the point where it’s very easy to lose a lot of money if you’re not careful.

Luckily, there are numerous different ways to leverage social media marketing for your business or website. I’ve outlined five of my favourite in this article, but remember, it’s always a good idea to do your own research and identify the most profitable techniques for your situation.

  1. Use Heavily Targeted Ads

It’s important to make sure that you don’t fall into the trap of thinking that you can create one advertising campaign and present it to all your potential customers. In fact, doing this will only lose you money.

Instead, you should be creating numerous small, highly targeted ad campaigns which appeal to specific groups of people. This will increase your chance of conversions, boosting your return on investment.

  1. Test, Test & Test Some More

In reality, there’s no such thing as testing your social media advertising campaigns too much. Although you might be a little impatient, and thus tempted to jump stright into a full-scale campaign, to do so would be suicide.

Instead, think about what sort of ads are going to appeal to your target audience and put together a number of possible campaigns. Test these out with a small percentage of your marketing budget, and then choose the ones which perform best.

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Top 5 Web Design Practices

Unless you’ve had comprehensive training, web design and development can be difficult. There are a lot of skills involved, and it can be hard to put together an attractive website from scratch.

Luckily, there are a few important things you can do to help streamline the web design process. Keeping the five things outlined in this article at the front of your mind should reduce the risk of problems when you’re designing your site.

  1. Focus On Consistent Branding

One of the most important things when you’re designing a website is consistency. This is especially important when it comes to your branding.

Essentially, consistency is the key to developing a strong brand. Make sure that your web design is compatible with your brand. Things like logos, colour schemes, font pairings, and navigation menus should be the same throughout your website and social media profiles.

  1. Use Call To Action Buttons

If you’re trying to sell something or encourage people to perform a specific action, you need to include compelling call to action buttons. These buttons should be prominent and should encourage people to click on them.

For example, if you run an eCommerce store, you should make sure that your add to cart button is large, obvious, and in a readily visible position. Similarly, your checkout button should always be there, encouraging customers to complete their purchase.

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