Unless you’ve had comprehensive training, web design and development can be difficult. There are a lot of skills involved, and it can be hard to put together an attractive website from scratch.
Luckily, there are a few important things you can do to help streamline the web design process. Keeping the five things outlined in this article at the front of your mind should reduce the risk of problems when you’re designing your site.
- Focus On Consistent Branding
One of the most important things when you’re designing a website is consistency. This is especially important when it comes to your branding.
Essentially, consistency is the key to developing a strong brand. Make sure that your web design is compatible with your brand. Things like logos, colour schemes, font pairings, and navigation menus should be the same throughout your website and social media profiles.
- Use Call To Action Buttons
If you’re trying to sell something or encourage people to perform a specific action, you need to include compelling call to action buttons. These buttons should be prominent and should encourage people to click on them.
For example, if you run an eCommerce store, you should make sure that your add to cart button is large, obvious, and in a readily visible position. Similarly, your checkout button should always be there, encouraging customers to complete their purchase.