Year: 2020

Ways To Implement Local SEO
15 Jun

5 Ways To Implement Local SEO Properly

Digital Marketing, SEO,

Anyone who is a genuine SEO expert will tell you that SEO is not one single set of skills and techniques that apply equally across the board. The truth is that each individual website is different and what it needs to be optimised for search engine ranking will be different from any other.

Those differences also apply at the level at which the website is hoping to rank with respect to its target audience. The SEO required for a business that has a global reach and only operates online will be different to the one which has a physical store and only targets customers within a certain city.

The latter needs what is known as ‘Local SEO’ and there are several ways in which this can be best applied. Here are 5 of the most effective:

Include Location Pages Within Your Website

If your business has more than one store, office, or other type of premises, then each of those locations should have a page within your website. Some people will be searching for those specific locations and if you have a page that is optimised for that location, it is more likely to show up in the results.

You should include address details, opening hours, telephone numbers, and even the parking information to make it as easy as possible for anyone landing on those pages to make the decision to visit.

Make the Content Local

Let us take the example of a local pet store that has a website and adds lots of great content about looking after pets of all shapes and sizes. While that is better than no content at all, if it is generic, then there is no appeal for anyone reading it who lives locally.

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11 Feb

Should I Use Minimalist Website Design Techniques?

Web Design

The world of web design has expanded rapidly over the past couple of decades. There are now millions of websites on the internet, and each of them has a unique design.

There are numerous different design techniques that you can use when you’re creating a new website, but some stand out above the pack. In recent times, minimalist techniques have become increasingly popular.

However, just because something is popular doesn’t mean that you should use it, and in this article I’m going to explore minimalist techniques and when they should be used.

What Are Minimalist Website Design Techniques?

To put it simply, minimalist design involves keeping things as basic as possible. The idea is that the absence of distractions will help draw people’s eyes to the important parts of your website, reducing distractions and improving the user experience.

There are numerous things to consider when it comes to minimalist design. Some of the most important include:

  • Maintaining a content focus, which means that your written work needs to be impeccable. Ultimately, the lack of distracting design elements means that people are going to be more likely to spend time reading your work.
  • Keep your website useable. Minimalist designs are great, but it’s also very important to make sure that your website is still useable. Keep important buttons and navigation links prominent, and make sure that you include the elements you need to.
  • Using simple colours and fonts, rather than fancy or distracting ones. Many minimalist websites use basic black and white colour schemes along with standard sans-serif fonts. The idea here is that your content is the important thing, not your design.
  • Leaving whitespace if you don’t have something to add. Although you might be tempted to add something to every empty space, don’t. Whitespace works well to draw the eye to important elements, and is a crucial minimalist design technique.

As you can see, minimalist design tends to focus on creating attractive websites which don’t use too many elements or components.

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